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1. Consumers: These are individuals who purchase and consume Coca Cola products. They are an important audience because they directly contribute to the company’s sales and revenue. By targeting consumers, Coca Cola can communicate messages about new products, promotions, and brand values, which can influence their purchasing decisions.

2. Investors: Investors are individuals or organizations that have invested in Coca Cola’s stocks or have a financial interest in the company’s success. They are an important audience because their confidence in the company’s performance affects its stock value. Coca Cola can use its website to communicate financial reports, growth strategies, and other information relevant to investors.

Cross-cultural communication is the exchange of information and ideas between people from different cultural backgrounds. It involves understanding and respecting cultural differences in order to effectively communicate and collaborate.

Cross-cultural communication is important in a globalized world network because it promotes mutual understanding, reduces misunderstandings, and fosters cooperation among individuals from diverse cultures. It helps build positive relationships, encourages cultural sensitivity, and enables businesses to reach a wider audience.

The language of communication that Coca Cola can use to construct the website depends on the target audiences. Since Coca Cola is a global brand, it is important to use a language that is widely understood and accessible to its diverse audience. English is often used as a common language due to its global reach. However, Coca Cola can also consider using multiple languages or providing translation options on their website to cater to different language preferences.

Two methods to conduct research on how best to communicate without offending global individuals visiting the website:

1. Surveys: Coca Cola can design and distribute surveys to collect feedback from a diverse range of individuals. The surveys can include questions about their preferences, cultural sensitivities, and opinions on different communication styles. This data can help Coca Cola understand the global audience better and make informed decisions regarding their website content.

2. Focus groups: Coca Cola can organize focus groups composed of individuals from different cultural backgrounds. The focus groups can engage in discussions and provide feedback on various communication strategies. This qualitative research method allows for in-depth exploration of different perspectives and can help identify potential areas of offense or miscommunication.